Jetty Jane's Story

Jetty Jane was created to help local women feel seen, comfortable and gently lifted through everyday fashion and gifts that feel personal, useful and a little different.

About the Owner

Alyssa opened Jetty Jane at its Woody Point location in September 2026. The store was originally known as Natasha's Fashion which operated in the same location for 5 years, and Alyssa is privileged to continue Natasha's legacy to welcome customers from the Peninsula and beyond to discover colour, character, warmth and trusted finds.

Alyssa's background is both a creative one (she is also the owner behind Lyssy May, a handmade accessories label established in 2003) and a corporate one, having spent the majority of a professional career working for Australian businesses focused on customer experience and insights.

Jetty Jane is supported by Alyssa's whole family and it is likely that you will bump into them when you visit including her mother, Judith (who along with her father, Peter) introduced Alyssa to the world of retail when they owned the first shoe shop in Emerald, Central Queensland in the late 1970s. She has fond memories of being in their shop when she was just 4 years old. Now Alyssa's own daughter loves to serve behind the counter, playing shops for real life!

So when you're next enjoying the beautiful surrounds of Woody Point, we'd love to welcome you instore to share the latest finds that the tide has brought in at Jetty Jane 💙

Alyssa, owner of Jetty Jane